Persona Library

Global persona templates

The Data-Driven Skeptic

Analytical

Hard

Questions all new therapies. Wants overwhelming evidence before committing.

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The Busy Specialist

Direct

Medium

Time-pressed. Wants headlines and outcomes in under 90 seconds.

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The Relationship Builder

Warm

Easy

Relationship-first. Patient stories resonate more than clinical data.

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The Cautious Adopter

Reserved

Medium

Safety-focused. Needs reassurance and gradual introduction to new therapies.

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The Access Blocker

Pragmatic

Hard

"Prior auth is a nightmare." Needs practical solutions and support resources.

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The Competitor Loyalist

Direct

Hard

Firmly committed to competitor. Requires compelling, data-backed switch rationale.

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